Northwestern University and its Kellogg School of Management are partnering with the City of Evanston to provide strategic consulting support to local business owners.
"Our businesses are the cornerstone of our community," said Evanston Mayor Stephen Hagerty. "They create an experience and sense of place that makes Evanston special. Leveraging Kellogg's network of volunteers, expertise, and know-how will help our businesses more quickly recover from this unprecedented global pandemic."
To help Evanston's small businesses weather this current crisis, local Kellogg alumni and students will provide pro bono consulting to Evanston business owners in high-demand areas, including digital marketing and social media, public relations, financial planning and analysis, and human resources management.
Evanston business owners can set up a profile on StartupTree to browse the Kellogg network of volunteers across functions and industries and schedule meetings to discuss their business challenges. Student volunteers are also available to help with short-term projects, such as cash flow analysis.